Monday, July 4, 2016

Authors: Do free promotions work?

Happy Fourth of July!

I always offer something for free for the Fourth, its a tradition. Do free promotions work or do they harm your sales?

In all honesty, this was the worst performing promotion I have had. I only had about 190 copies downloaded of the book I had offered. Usually its nearly 1000.

From all of those downloads I only received 4 sales of my paid titles. 4 sales total.

I think we are selling ourselves short with the free books. Its an act of desperation, like a plain girl in highschool spreading it for anyone that looks at her. No one likes desperation. Its pathetic.

It hurts our sales. Why would anyone pay for books when there are so many free offerings out there? I have 800 books on my kindle and I stopped downloading free books 2 years ago! I have bought two titles in the past 12 months, both by Alexia Purdy. I bought those because I love her work and to support a friend.

I think we are doing ourselves a disservice.

For the TL;DR crowd, free promotions don't work.

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